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About Guestlink Shakespeare Country

Guestlink Shakespeare Country is the software that enables tourism businesses in Shakespeare Country to manage their business details feeding them into our central database, often referred to as the Destination Management System (DMS).

The software is supplied by NVG and the business data is collected by us, Shakespeare Country, the Destination Management Organisation and data steward for the area.

How does Guestlink work for you?

Guestlink Shakespeare Country allows accommodation providers to update their details, availability and prices. Accommodation providers who update availability regularly automatically rise to the top of the availability listings on Shakespeare Country increasing the opportunity to receive bookings.

Attraction providers are able to manage their venue details and events with the opportunity to create their own customised accommodation mini site which will enable visitors to book short breaks or holidays with the opportunity to earn commission. All members can view their performance indicators for the business generated through Shakespeare Country such as bookings, click throughs and referrals

The DMS

The Destination Management System (DMS) database contains information about the tourism product in Shakespeare Country. It acts as a central database which means information is collected once and then fed out to many channels.

Channels include the Tourist Information Centre (TIC) network, Visit Britain websites (via a channel called Englandnet) and other various tourism related websites. It also feeds information to www.shakespeare-country.co.uk, the official tourism website for the area. Please see the Getting Started section to read about becoming a member of Shakespeare Country.

Getting started

If you would like to find out about Shakespeare Country membership and benefit to free access to Guestlink, please contact guestlink helpdesk on 0844 209 2555, or email helpdesk@guestlink.co.uk

When you join Shakespeare Country as a member and your details have been added to the DMS, our data steward will contact you with information on how to access Guestlink Shakespeare Country account to enable you to keep your details up to date.

NVG has a provider helpdesk offering support 7 days a week; 9:00am to 5:30pm Monday to Friday, 10:00am to 5:00pm Saturdays, Sundays and Bank Holidays (closed Christmas Day and New Years Day), Telephone: 0844 209 2555 | Email: helpdesk@guestlink.co.uk

Sign-up to affiliates

If you are an accommodation provider in Shakespeare Country, signing up to affiliates via Guestlink will enable visitors to make online bookings to your property on www.shakespearecountry.co.uk as well as affiliated websites. Guestlink have produced these useful FAQs to help you sign up with ease.