Communicating with your guests

One way guestlink desktop can really save you time and make your marketing more efficient is through its CRM features. Whenever you enter or automatically receive a booking or enquiry the customer details are stored, together with any booking, enquiry, interest and preference information.

At any time you can select a single guest and instantly create correspondence for them. You can create a letter using Microsoft Word or send a standard letter, send a confirmation or bill or simply email them.

You can also search through the customer details by all sorts of criteria - families that have stayed or enquired, people who visited last easter, enquirers that responded to an advertisement etc - to create "mailing lists".

Once you have created your list you can send everyone on the list an eye catching, personalised email-shot, or print and send a personalised mailshot.

It is so easy. And we even give you hints and tips and up-to-date information about data protection, so you can ensure that your marketing is always effective and professional.