About Us

Guestlink Cumbria is the software that enables tourism businesses in Cumbria to manage their business details feeding them into our central database, often referred to as the Destination Management System (DMS). 

The software is supplied by New Vision Group and the business data is collected by us, Cumbria Tourism, the Regional Tourist Board and data steward for the county. 

Guestlink Cumbria allows accommodation providers to manage availability and process bookings and non-accommodation providers to manage venue details and events.

The DMS

The Destination Management System (DMS) database contains information about the tourism product in Cumbria.  It is the central database in the county which means information is collected once and then fed out to many channels.

Channels include the Tourist Information Centre (TIC) network, VisitBritain and VisitEngland (via a channel called Englandnet) and various websites in Cumbria.  These websites range from our (Cumbria Tourism’s) main visitor portal www.golakes.co.uk to district councils and smaller tourism associations.

Getting started

If you would like to register your business details in the DMS please visit our corporate website www.cumbriatourism.org and download the appropriate database form.  Registering your business details in the DMS is free of charge. 

When your details have been added to the DMS our data steward, Jude Walsh, will send you information on how to access your Guestlink Cumbria account to enable you to keep your details up to date.

Your business details will then be fed out to the TIC network, VisitBritain and VisitEngland (subject to a valid national inspection for accommodation providers).  Should you choose to advertise with an associated website your details will also be featured on these sites.

Help & assistance

The data steward for Cumbria is Jude Walsh jwalsh@cumbriatourism.org .  Jude will be able to assist you with any data changes or queries that you may have.

At Cumbria Tourism we have a full time DMS Trainer, Alan Airey who is able to offer 1-2-1 training visits, webinar training and advice over the phone.  Alan can be contacted at, aairey@cumbriatourism.org and all training and advice is free of charge.

For general enquiries please contact the E-tourism team at Cumbria Tourism on 015398 22222.

New Vision Group also has a provider helpdesk offering support 7 days a week until 6pm except Christmas Day, and New Years Day.  Telephone: 0845 166 2217 | Email: helpdesk@guestlink.co.uk